Bankruptcy wouldn't stop shoppers from buying U.S. cars
9:58 AM Tue, Dec 16, 2008 | Permalink
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DETROIT -- Contrary to comments by auto brass and Congress, buyers wouldn't shun products from a U.S. automaker that filed for bankruptcy, according to a USA TODAY/Gallup Poll which was reported in today's USA Today. General Motors CEO Rick Wagoner first brought up, in his November Senate testimony, the now oft-cited data that 80% of people would not buy a car from a company that filed. It's been a strong argument that Detroit needs government aid, not bankruptcy reorganization. "It is one of the big contentions the auto industry has made, that people will not buy from a bankrupt company," says Aaron Bragman, an analyst at IHS Global Insight. "They have fought bankruptcy tooth and nail." But the USA TODAY/Gallup Poll says otherwise. The survey of 1,008 adults Friday to Sunday found that 82% would at least consider a Detroit-brand vehicle. Of those, 67% would do so even if the company were in bankruptcy court. Other highlights: •30% said they would consider only U.S. brands vs. 15% who'd look only at foreign makes. 
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